website investigation
website design
This section will give a comprehensive description - supported by a range of well chosen examples - of the main features of the site's design. It will also provide a considered evaluation, which gives a clear and balanced picture of the overall effectiveness of the site's design, suggesting areas for improvement.
- first impression and purpose
- In this page I will assess the homepage layout (the first page that any prospective customer will see) and show an example of a special offer that is initially used to entice users further into the site.
- structure and navigation
- I will give a full description of the all the main features of the site's design displaying a variety of well chosen examples of features that enable the user to navigate the website effectively.
- accessibility and usability
- Here I will test the site to see if it meets W3C Web Standards by using the W3C's validation services. This will help me assess how accessible the site is to all internet users.
- range of goods offered and product information
- In this page I will describe the range and type of goods available in depth to give the reader an idea of the amount of choice the site provides. I will also comment on the quality of the product information provided and show how Ebuyer has enabled customers to review products and give them ratings.
- techniques used to engage customers
- In this page I will describe four different techniques that eBuyer has implemented to engage, entice and retain their customers. The four techniques are: "Deal of the day!", Email newsletters, Blowout products and a concluding customer sales survey.
- making a purchase
- In this section I will describe the complete process of making a purchase including methods used by the company to capture customer information securely. I will also clearly show the stage in the order where the company checks the authenticity of the customers identity.
- tracking order and delivery
- This section describes in detail and evaluates all the stages and tools involved in tracking orders and the delivery process.
- the overall customer experience
- Finally I will evaluate the effectiveness of the site as a whole and give my opinion on the site's design. I will also suggest any areas for improvement.
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