candidate details
Candidate name: David Hollands
Candidate number: 9008
Centre name: West Thames College
Centre number: 13134
authentication of work
I agree that the candidate has worked independently throughout this unit and all the work contained within this e-portfolio is the candidate's own work unless otherwise specified.

Jesal Odedra, Lecturer and Personal Tutor.
introduction
If you want information on a product or a service, do you look for the phone book or use the internet? Do you prefer to write a letter or send an email? As more people turn to the web for information, it becomes increasingly important for businesses to promote themselves and their products/services online.
Many ICT practitioners work as web developers, designing and building web sites for client organisations. In this unit I will learn how to plan, design and build simple static web sites. I will learn to differentiate between clients and end-users (customers) and to work effectively with both groups to produce web sites that are fit for purpose and suitable for their target audience. Web site visitors are discretionary users, who can just as easily go elsewhere if their first impression of a site is unfavourable. I will learn the importance of conducting end-user acceptance tests to make sure my sites are fully functional, easy to use and accessible to disabled users.
My work for this unit will culminate in the design and production of a static 'brochure' web site for the company that I have been involved with in both units 4 and 6 — Pipeline Software Development. The web site must provide up-to-date information about products and prices and capture customer information. In addition, I will produce a set of proposals for my client detailing ways in which the functionality of the site can be further enhanced so as to fully support online trading.
This is a practitioner focused unit. The knowledge and skills developed in this unit are particularly relevant to those considering working in the ICT industry or having an ICT role in a company.
**Part of the introduction was taken from the Edexcel GCE in Applied ICT specification p.79
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